If we tried hard enough, I imagine that we could could come up with dozens upon dozens of reasons why a house is having a hard time selling on the market, but if you think about it and narrow it down, there are really only two reasons why a home doesn’t sell. People might say that it’s the high pricing, or perhaps the condition of a home, or maybe the location, but like I said, we could come up with a laundry list of reasons. I say that the two reasons why a home doesn’t sell come down to price and the communication between you and your listing agent. The price needs to be right and the listing agent should communicate and represent you in the best possible way. So, simply putting the house on the MLS and waiting for showings and for people to call and make appointments to see your house is really not enough.

First, let’s focus on the price: Suppose we conduct an experiment. If you don’t believe that price is an issue on why a home doesn’t sell, let’s put up your house at $100, 000 and see how long it takes. It’ll probably sell in a minute. In fact, I’d probably buy it regardless of where it is. Price is absolutely a reason. People see your home online, they take into consideration the bed/bath count, they determine the square footage, and then they decide whether they are going to make the trip to see it, meaning they are going to call their agent and say that they would like to see that house. So, you see, people determine price to value on your home before they will reach out and talk to anybody about it. To say that price is not an issue as to why your home doesn’t sell or didn’t sell, is not valid based on how consumers search for homes and consumer behavior.

What we do at ERA Russell Realty Group is we give you a guarantee in writing. We indicate that we are going to call you at a particular time, update you as often as we can, inform you of the type of feedback that we will deliver, the marketing that we are going to do. If the house doesn’t sell, it’s not going to be the fault of the marketing because your home will be exposed in the best possible light and we will communicate that to the best of our ability.

The second reason is the communication between you and your agent: You need to ask yourself, what is your agent doing to communicate with you? Are they reporting back on how many people looked at your house online, on how many people have called? What’s the feedback on the house? Now, of course, feedback is only so good and we have another post and podcast at Russell Realty Minute on just feedback (the only feedback that matters is are they going to make an offer or not). You can’t change the layout of your house, you can’t change this or that, but if your house has something minor and fixable like odor, ugly carpets, wallpaper, broken mirrors, or things like that, you can always remedy those things so the house shows well, but this is the thing- Your agent needs to communicate all these things to you prior to putting your home on the market. Furthermore, part of the agent’s job is to communicate with the buyer agent when an appointment is set- the benefits of this particular house, the pricing, the special characteristics about this home. As you can see, communication between the listing agent and the buyer agent is key, delivering that information back to you is also key. Make sure that your agent is representing the house in the way that you want it to be represented, highlighting the features and the benefits of the house, for instance, the fact that it may have a bathroom upstairs while most Cape Cods don’t, the fact that it has a finished basement while most houses don’t, that it has a custom two car garage, etc. We can’t assume that people are going to thoroughly read through the description online about your home and understand it. It’s important for that listing agent to communicate that and be on the same page with you in regards to what your goals are, your time frame, what price range you are looking for, and how you want that communication to be handled, whether it’s by phone call, text, email, how often, so on and so forth.

What we do at ERA Russell Realty Group is we give you a guarantee in writing. We indicate that we are going to call you at a particular time, update you as often as we can, inform you of the type of feedback that we will deliver, the marketing that we are going to do. If the house doesn’t sell, it’s not going to be the fault of the marketing because your home will be exposed in the best possible light and we will communicate that to the best of our ability.

It all comes down to these two things, price and communication of the listing agent. I personally believe there is a buyer for every house. Any excuses can be made about virtually anything concerning a house and it’s location, but at the end of the day, it is a price driven market and it’s a communication world. These are the two things that will help a seller sell their house as quickly as they possible can with the maximum amount of exposure for the least amount of cost.